Examples of Recent Work

The Applications Marketing Group continues to develop compelling sales and marketing tools for its clients, write on current technology topics in leading industry publications or present on marketing topics at industry conferences.  Here are various links to sales tools, articles and presentation by its principals in various roles as interim VP of Marketing, Marketing consultant or as an expert at industry conferences.

Examples of Sales and Marketing Tools

  Article for lead generation program for a GRC vendor on Cost of Poor Quality: http://www.metricstream.com/insights/costofPoorQuality_home.htm 

  Whitepaper for a web-analytics firm: http://www.coremetrics.com/downloads/wp-optimizing-your-marketing-mix.pdf

  Marketing brief to drive leads: http://steelwedge.com/newsletter/aug05/newsletter_Gupta_Aug05.html

  Wrote and produced this webcast to be used for marketing campaigns: http://www.m-factor.com/media/podcasts/trade_spend_podcast_v2.mp3

  Example of byline article written for a publication: http://searchsap.techtarget.com/news/column/0,294698,sid21_gci1338760,00.html

Examples of Trade Magazine Articles

Article on Next Generation of enterprise planning in the April 2005 issue of "Intelligent Enterprise", a CMP publication
http://www.intelligententerprise.com/showArticle.jhtml?articleID=60404493

Article on Customer Data Integration in the March 2004 issue of "Intelligent Enterprise", click http://www.intelligententerprise.com/showArticle.jhtml;jsessionid=LZAWY15VWOQ30QSNDBCSKHQ?articleID=17701630

Article on Composite Applications, the next generation of enterprise applications, was published in the June 2003 issue of Network World.  To read his article, click http://www.nwfusion.com/research/2003/0602composite.html?page=1

Analyst Research

Anil has contributed to the research agenda of Ventana Research, a leading industry analyst firm.

Note on Composite CRM applications http://www.ventanaresearch.com/research/article.php?id=473

Note on Customer Data Integration http://www.ventanaresearch.com/research/article.php?id=531

Note on IT Portfolio Management http://www.ventanaresearch.com/research/article.php?id=545

Note on IT Asset Rationalization http://www.ventanaresearch.com/research/article.php?id=842

Note on framework for IT Performance Management http://www.ventanaresearch.com/research/article.php?id=824

Presentations on Marketing at Industry Conferences

"How to get the most leads for your Marketing Dollars" at the Software 2007.  Presentation is at: http://www.software2007.com/grafix/proceedings/lead_generation.pdf

"Building a business case for your software" at the Software 2005.  Presentation is at http://www.sandhill.com/conferences/sw2005_proceedings/gupta.pdf 

"Making your Industry Marketing Strategy work" at the Software 2004 conference Presentation is at http://www.sandhill.com/conferences/sw2004_proceedings.php