Lead Generation Programs

We have done extensive work in defining high impact lead generation programs for small to medium size software companies.  

We have found that a large majority of software companies are struggling to run high-impact lead generation programs.  These programs are not fully in sync with their go-to-market strategy and their marketing agenda.  In addition, performance metrics are not very accessible. As a result, their programs suffer from low conversion rates and significantly less-than-desired yield.

We specialize in devising a custom lead generation program that is well aligned with go-to-market strategy. Once the program is devised, we can assist clients in developing high-value content for specific campaigns. We have successfully increased the total lead count by at least 100%, with a focus on significantly increasing the ratio of inbound leads to ‘cold call’ leads.

We assist our clients with:

	Assessment of current program and gap analysis
	Framework for a new program with various components
	Specific content for a component (one time or ongoing)

Please contact us if you need help in taking your lead generation program to the next level.

See our Software2006 presentation on "Lead Generation: What works and what does not" at http://www.sandhill.com/conferences/sw2006_materials/leadGenerationsw2006v1.pdf