In order to find and close deals in this tough economy, your sales force needs to find new prospects, engage them, clearly articulate the value of your solution at all levels, help build a business case for it, proactively address any roadblocks and keep the prospect engaged.  To accomplish all this, your sales force needs the right set of sales and marketing tools. Therefore, you are counting on your marketing organization to deliver:   

1. •A crisp and crystal clear message
   

2. •Compelling sales tools to start a sales cycle and move it forward
   

3. •High impact downloadable content for lead generation programs
   

4. •New lead generation techniques to increase your funnel size
   

5. •Competitive analysis and a clear articulation of differentiators
   

6. •Persuasive byline articles to turbo-charge your PR program in this era of shrinking editorial coverage
   

Getting all these tasks done right is absolutely critical to your success in these times.  However most marketing organizations struggle to deliver because teams have shrunk, some of the talent is lost and bandwidth is limited.  This is where we come in. We know how to do these marketing activities extremely well and in a cost-effective manner. We roll up our sleeves and work closely with you and your team. We can either give your team a jump start or do these activities for you on an ongoing, outsourced basis. Call us. 

We have run Product Marketing, Marketing & Strategy at small and large enterprise software companies.  We have done it all – validated new market opportunities; launched companies and releases; positioned products; created compelling sales tools; built high yield lead generation programs and driven IPOs. Enterprise Software Marketing is in our blood.  And we bring this expertise to you.

 Whether you use us in a project-based or in an interim Marketing executive model - we deliver results at a very attractive cost.